Management Team

Rick Martin
President

Rick Martin graduated from the engineering school at the University of Buffalo and began working for Exxon in marketing. He gained valuable experience before moving to the wholesale and industrial business where he held various positions. Martin was also a manager in Exxon’s innovations and project development department. From 1992 to 2006 Martin owned a petroleum distribution company where he used innovative technologies to grow the refined fuels business geographically while minimizing overhead and optimizing operations. In 1999 Martin founded SMARTank to assist other petroleum jobbers in using this technology. SMARTruck and SMARTLogix have evolved from these beginnings to address the real world issues of operating a distributorship.

Dan Warren
VP of Marketing and Product Development

Dan is a Cum Laude graduate of Centenary College of Louisiana with a BA in Psychology. He started his career in the Petroleum Industry in 2001 as a sales representative for SMARTank in Rock Hill, SC. Since SMARTank was created by a Petroleum Marketer; Warren learned the business from the inside out in order to truly understand a jobber's current business model. In 2003 he became Regional Sales Manager to build a team to assist in SMARTLogix's Incs growth and launch of the SMARTruck system. Dan's experience working for a Petroleum Marketer and time spent evaluating business models of marketers across the country; promoted him to VP of Marketing and Product Development in 2009.

Rus Shuler
VP of Software Development

Rus Shuler has spent over a decade delivering complex IT solutions to Charlotte-area clients in a competitive consulting environment. His experience includes numerous Fortune 500 clients across a range of verticals including finance, retail, manufacturing and supply chain infrastructure. Mr. Shuler has designed and led technical teams to deliver service-oriented architectures, mobile and EDI solutions, and enterprise integration solutions. Mr. Shuler holds a Bachelors of Science in Computer Science from Clemson University.

Larry Hood
National Sales Manager

Larry received a BS in American History from the University of North Carolina-Chapel Hill and following graduation served his country as a commissioned officer in the United States Navy. Following Naval Service, Larry attended the University of Florida where he received BS and MS degrees in Petroleum Geology, beginning his petroleum career with Exxon as an Exploration Geologist. Larry evaluated the oil and gas potential of coastal California and Alaska in advance of federal lease sales where Exxon bid on potential producing acreage based on the geological and geophysical assessment. Larry is an active member of the American Association of Petroleum Geologists. With the decline in domestic exploration in the mid-1980s, Larry transferred to Exxon Lubricants and Petroleum Specialties where he was involved with the direct sale of drilling fluid chemicals to Gulf of Mexico oil producers as well as managing all aspects of Exxon’s Lubricant Distributor business along the Gulf Coast and later the Carolinas. As a Certified Lubrication Specialist, Larry advised Exxon distributors in technical sales of commercial, industrial and automotive lubrication. Following the ExxonMobil merger, Larry worked as Distributor Business Consultant in the Carolinas, retiring in 2003.

Richard Omer
Senior Software Developer

After studying computer science at the University of Cincinnati; Rich started writing software in 1982. He began a career in 1993 as lead design engineer for Kelly Information Systems where he managed a team to develop and design a large-scale enterprise wide decision support system. In 1997 he joined Knowledge Discovery One to design complex data mining software products for the retailing industry and developed a software development infrastructure for the engineering team to create and deploy commercial software products for companies such as; Walgreens, Coca-Cola and Kmart. Rich then became VP of software development at Devlab Software/Vision Software in 1999 where he built labor management products for clients including Siemens Westinghouse and other fortune 500 companies. Rich joined SmartLogix in 2005 where he continues to develop commercial software products to help revolutionize the Petroleum Industry.